Every October, children’s aid societies and Indigenous Child and Family Well-Being Agencies (child welfare agencies), together with their community partners, raise awareness about the importance of supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign.
Dress Purple Day 2024 is on Friday, October 25.
We invite you to wear something purple to remind children, youth, and families that they are not alone and to show that strong, healthy communities matter!
Dress Purple Day is different. Learn more about:
"Why it’s not Child Abuse Prevention Month anymore and a call to join Dress Purple Day".
OACAS and Provincial Partners Call on Premier Doug Ford to Build Strong, Healthy Communities
As part of this year’s campaign, the Ontario Association of Children's Aid Societies (OACAS) wrote an open letter on behalf of organizations dedicated to supporting children, youth, and families across the province. They include municipalities and non-profits, as well as organizations in child welfare, immigration and refugee services, integrated youth services, mental health care, community health, child development and rehabilitation, child and family services, intellectual and developmental disabilities, hunger relief, housing, and social work.
The letter is calling on the Ontario government to take immediate action to ensure community-based organizations and service providers across the province have adequate resources (i.e., funding, staff) to truly respond to the needs of children, youth, and families.
Campaign Toolkit
The campaign includes the following materials available in English and French:
- Campaign Toolkit
- Find out how you can participate in this year’s Dress Purple Day campaign (includes key messages and sample posts for social media).
- Poster and social media images
- Video call background
- Dress Purple Day Classroom Prevention Resources (including Teacher Guide & Beastie Valley Educational Video Series)
Learn more about the campaign and access the toolkit resources in English and French at oacas.org/dresspurpleday.